Skip to content Have you ever thought why donut boxes come in pink color, or have you come to unravel the mystery of this question, why are doughnut boxes pink? This article can help you.
The first doughnut box was introduced in 1980, when Ted Ngoy, a Cambodian refugee, was expanding his doughnut shop chain, Christy’s. You have seen a pink donut box in films, TV shows, and local bakeries.
The production of the product was handled by Westco, offering pink donut boxes rather than the red packaging boxes at that time.
To learn about the reasons behind the why are donut boxes pink, stay tuned with us.
The history of pink donut boxes dates back to the 1980s in Southern California/Los Angeles, when a Cambodian refugee named Ted Nogy (The Donut King) opened a donut shop in America. He chose the pink donut boxes rather than the white ones because white is a symbol of death in Cambodian culture. He also suggested the same pink color of donut packaging to other bakers and said:
“Why buy the more expensive white? Save a few pennies and make a big bucks.”
Ted Nogy (The Donut King)
After that, the pink doughnut box became the trend in the bakery industry at that time. With the excessive use of pink donut boxes all over California, it has become a tradition in America, as well as in Hollywood movies, to pack delicious donuts.
According to research, news, and reports, the reason Westco pink donut boxes were used for the first time was because when Ted Nogy and his son had a discussion about which color donut packaging to use, Ted Nogy’s son Chris Ngoy said that they should use the pink donut boxes because Westco company was providing them and they were also affordable. The size of those donut boxes was 9-9-4. A 9x9x4 donut box helped them to pack many donuts safely and elegantly.
The pink donut box also makes a psychological impact, making a positive first impression on customers. With the help of pink donut packaging, brands can make a positive impact on the mood of customers and encourage them to make purchases.
“It’s romantic and childlike and it entices you,”.
“It makes you crave sugar.”
Kimberly Marte (a teacher at the Art Center College of Design in Pasadena)
Pink color is also associated with positive emotions and also gives a more attract visual appeal to products. Therefore, Ted Nogy has chosen the cheap donut packaging printed with a pink color for his donut shop.
At that time, all the Cambodian donut shops had started to pack their delicious donuts in pink, yet branded, donut boxes. And a few pink doughnut boxes were found at Voodoo Doughnut, the outlandish Portland, Ore., Voodoo Doughnut had offered the NyQuil doughnut. There are other shops that were using these boxes, including The Simpsons. Apart from this, brands are also using pink donut boxes to send PR packages to YouTube influencers to promote their donut brand.
Apart from this, pink doughnut box are also becoming more trending in movies, TV shows, and other viral trends. After learning about why are doughnut boxes pink, let’s discuss their multiple perks!
Pink doughnut boxes provide multiple benefits to a brand in today’s competitive market, including:
Iconic yet Branded Packaging: Customized donut boxes printed with pink color and brand logo work as effective marketing tools for a donut brand. These boxes provide an iconic visual appeal to your delicious donuts to make a lasting impression on customers.
Protective to Preserve the Taste: Donut packaging boxes are made with food-grade packaging materials and also coated with vegetable-based coatings to extend the shelf life of donuts.
Cost-effective and Sustainable: Branded donut boxes are made with FSC-certified materials, and packaging companies like The Box Zilla use advanced machinery to customize these boxes with less energy and raw materials. So, you can purchase these wholesale bakery boxes at a low cost.
The pink donut box is a prime example of how practical conditions, culture, and emotions converge to shape something simple and effective in the food industry. It started because it was inexpensive to produce, but now it also serves as a branding tool and holds cultural significance. The pink box has become a special part that makes eating a tasty donut even more fun. If you need packaging of this kind with premium quality and at affordable rates, contact us right now!
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