Standing out in the competitive US food market isn’t just about taste or brand marketing; it is about compliance. As the US food market is highly competitive, and if you want to outshine your competitors, then you have to comply with the food labeling and packaging requirements in the USA. Whether you are an established business or just launching your new food brand, you have to understand the food labeling requirements as they are non-negotiable. In this article, you will not only get to know all essential food labeling and packaging requirements but also the benefits and features of complying with them. We will also unveil the importance of these labeling and packaging requirements to help you better understand them.
For what reason do FDA labeling requirements exist? Have you ever thought about it? It is for consumers’ safety and protection. Right and accurate food labeling is an assurance for customers that they are getting exactly what they want. Nutrition values, allergens, ingredients, formulation, and the product’s origins are mentioned on these labels and packaging. If the labels are not accurate or misleading, it creates a loss of customer trust, faces legal consequences, and poses health risks.
To maintain the industry standards, labeling food regulations are indispensable. It is the first step towards fair competition between brands, as all the food products meet the same transparency and safety benchmarks. Packaging, on the other hand, is another reason to preserve the food, including elegant product presentation, retail display regulations, and transportation compliance.
Why are the requirements of food labeling and packaging a standard to follow in the US food market? Let’s try to know what these requirements and food labeling are.
To tell the customers what the product is, an identity statement is crucial. It must be displayed prominently.
Different US customary units, such as ounces, pounds, and metric units like grams or liters, are used to mention the net quantity of product.
Descending order by weight for the ingredient list is perfect. All ingredients must be listed, as it is crucial for individuals with dietary restrictions.
Milk, eggs, fish, shellfish, tree nuts, peanuts, wheat, and soybeans are the top eight allergens. It is essential to label them under the Food Allergen Labeling and Consumer Protection Act (FALCPA). The required information on food labels is good for consumers’ protection and safety.
Placement of the nutrition facts panel is one of the core elements of the FDA food label guide.
Customers and retail store owners need to know the origin of certain products. So, labels must include a US business name and address.
For inventory management, tracking, and recalling, barcodes and batch codes are essential. Although it is not the call from the FDA but retailers demand it.
Readability is as important as the other accuracies are for labeling. If the printed information is unreadable, then what is the purpose of writing it? So, keep the font legibility and label layout according to the food labeling guide by the FDA.
You must understand the essential features of the US food labeling that can help you optimize your brands. It makes you increase consumer engagement and compliance.
If you think that adhering to proper FDA labeling requirements is just for compliance to avoid legal difficulties, then you are a little wrong. It is a strategic move to make a business successful. Now, let’s explain how it is beneficial for you.
Keeping the labeling transparent is crucial to enhancing the consumer’s trust in your brand. Customers appreciate that brands keep things transparent, which enables them to get the product they need.
It is easy to sell the compliant product, not even across different states, but at the export level, as many retailers follow the U.S. food labeling and packaging standards as a benchmark.
If you are following the FDA label guide, then you are safe from costly penalties and potential lawsuits.
Accurate labeling and packaging make your product stand out against any competitor. Detailed and appealing labels and packaging with nutritional advantages help your consumers promote health.
Sustainable, eco-friendly, and food-grade packaging with well-designed labels reflects your professionalism and seriousness towards social responsibility. That thing enhances your brand image in the eyes of the customers.
For this, you have to find a trustworthy and authorized business partner. The Box Zilla is one of the leading packaging manufacturers. It produces the prestigious and flawless printed labels to comply with FDA regulations. The usage of food-grade and biodegradable materials allows the company to make a food brand eco-centric. Apart from these modern custom food packaging boxes approaches, it offers you hundreds of packaging services, including free shipping and delivery of your order, not only in the US but around the globe, no order limit, wholesale rates, and many more to save you a lot of time and packaging budget.
Food labeling and packaging are a vital part of consumer safety in the US. So, it is factual that they are more than just a marketing tool. As a food brand, you must comply with the FDA guidelines to run your food business. Every detail counts, from required information on food labels to protective, food-grade, and sustainable personalized food containers.
Suppose you are thinking of launching a new food business or just rethinking your labeling and packaging compliance policy. In that case, this accurate and most informative food labeling guide is for you. You are aware that informed labeling policies are not for establishing a business but to grow it with customers’ loyalty and satisfaction.
Contact us and get a quote now for your right and accurate labels and packaging for your food products.
Hello, I'm Marilyn Cox, a seasoned packaging consultant and designer. With a professional journey spanning over four years, I've evolved from a budding designer to a recognized expert in the field. Currently holding the position of Packaging Consultant, I've honed my skills in creating not just visually stunning packaging but also solutions that align with strategic business goals.