Skip to content Eco-friendly packaging serves both businesses and the planet. They serve businesses by making them an eco-conscious brand and environment by preserving it. Sustainable packaging is reshaping consumer behavior. So, all kinds of product manufacturing companies and brands are rethinking to adopt the green and biodegradable packaging solutions. Whether you are using eco-friendly coffee packaging or clothing packaging for your products, it will be good for you and your business.
Today the people are more eco-conscious than ever. Growing numbers of green packaging lovers, convincing brands to adopt the ecological customers. Sustainable package design is the first physical interaction a customer has with a product’s packaging. It is a powerful touch point to display brand values and attract attention and trust.
Brands that care, generate more revenue than others, as 70% customers are willing to pay more for environmentally friendly packaging, whether it is sustainable cosmetic packaging or eco-friendly gift packaging.
Although the eco-friendly packaging is very beneficial for your brand but here are some of the most admirable and irresistible aspects that we are explaining before you.
If you want to enhance the brand perception, then sustainable packaging is perfect for you. Sustainable packaging design is seen as responsible thinking if brands adopt that kind of packaging. Custom packaging for clothing not only tells your brand story but also creates a positive image of your brand.
Eco-friendly cosmetic packaging and sustainable beauty packaging encourage customers to buy your product. As that kind of packaging aligns with your product value and brand image. According to the cross-industry data, sustainable packaging leads to increased product engagement and customer retention.
Cosmetic brands are experiencing a 25% increase in returning customers by using eco-friendly cosmetic packaging.
Manufacturing any kind of packaging leaves environmental footprints. Even during the disposal, it significantly enhances the landfill waste. Adopting environmentally friendly packaging means lowering carbon emissions and conserving resources. All kinds of industries intend to use eco-materials such as recycled paper, compostable bioplastics, and mushroom-based product packaging.
Fashion
Rise in apparel and other fashion brands makes the sustainable paper packaging, especially the clothing packaging, necessary for brands. FSC-certified paper materials and reusable fabrics are popular among the fashion industry.
Beauty
Sustainable beauty packaging is admired by beauty and cosmetic brands. Refillable containers and recyclable glass jars are setting a new norm in packaging.
Food and Beverage
All food and beverage brands, especially the coffee brand, are adopting eco-friendly coffee packaging. This is made with Kraft paper or compostable film to keep the products fresh.
Sustainability does not mean expensive or complex packaging. Here, in this article, we are exploring some of the most strategic and smart packaging designs that stem from sustainable packaging.
Many materials are recyclable and eco-friendly. Cardboard, kraft, sugarcane paper, and some biodegradable plastics are also in the game.
Always keep the packaging snugly fit to reduce the paper waste and minimize the shipping cost.
Use clear labeling to encourage consumers to reuse them.
Minimalist branding, soy-based, and water-based inks are symbols of sustainability that enhance brand identity.
Always go for a packaging manufacturer that prioritizes sustainable packaging design to find scalable and cost-effective solutions.
Pact is an organic clothing brand that uses custom packaging for clothing made from 100% reusable and recyclable packaging materials. As a brand, they prefer a minimalist packaging approach that includes a note on sustainability and biodegradability. By doing it, they enhance the social media engagement by 40% and cut the packaging cost by 15% easily.
Ethique has its prominent place in the beauty industry. Sustainable beauty packaging made from compostable paper plays an integral role in it. By doing that, they minimize the landfill waste by preventing 10 million plastic bottles from entering and see a rapid growth internationally.
Like every other eco-conscious brand, Volcanica coffee improved its brand image and increased sales by up to 18% in one year by switching the eco-friendly coffee packaging.
What makes a packaging company ideal for making an eco-friendlier product packaging? The answer is very simple and easy. A company that not only produces your biodegradable packaging but also practices sustainable manufacturing and printing approaches. The Box Zilla is one of its kind that creates eco-friendly products but uses efficient machines to do that, wasting no raw materials and using minimal energy. Besides, it offers numerous packaging services such as free shipping, free design assistance, no order limit, 30% discount offers at bulk, and 24/7 customer support. So, approach it to get your eco-friendly product packaging without compromising the quality.
Using eco-friendly packaging is a competitive advantage and an efficient marketing tool. It is more than just a sustainable initiative. To drive sales, strengthen brand loyalty, and elevate brand identity, you must choose sustainable packaging approaches to attract the eco-conscious customers. Usage of eco-friendly gift packaging, sustainable cosmetic packaging, and environmentally friendly packaging improves your brand image. By doing that, you have to make your business smart and smart planet care.
Contact us to get your premium eco-friendly packaging to boost your business and sustainability.
Hello, I'm Marilyn Cox, a seasoned packaging consultant and designer. With a professional journey spanning over four years, I've evolved from a budding designer to a recognized expert in the field. Currently holding the position of Packaging Consultant, I've honed my skills in creating not just visually stunning packaging but also solutions that align with strategic business goals.
